Cracking The Club Code

It was supposed to be Brandon Walters's big Friday night on the town, but instead he found himself cold and increasingly frustrated.
Visiting Boston from California, his first stop was Gypsy Bar on Boylston Street, but he was told that the club's dress code didn't allow sneakers. Even his immaculate Prada sneakers. He continued on to the Liquor Store, where he was told the same thing.
'I go out in LA all the time and I never have a problem getting into places dressed like this,' he said after he was unceremoniously bounced from the line at the Liquor Store in Boylston Alley. 'If anything, I'm dressed better than I am at home.'
Boston's dance clubs can be a harsh place for a guy who tries to wear something besides the standard thick-soled shoes and untucked dress shirts that are the nightlife norm. Most of the city's dance clubs have a list of verboten clothing, which usually includes sneakers, baseball hats, work boots, and team jerseys. The dress codes may, at first glance, appear to be a subjective morass of rules, but the bouncers and promoters say there are reasons behind them.
'A dress code is set up as an excuse to say 'No' to people who want to get in,' explains Ace Gershfield, a promoter with 6 One 7 Productions, which is responsible for several weekly club nights in Boston. 'We set a dress code to deter and lounge dress not let in random people off the street.'
This may sound counterintuitive to running a bar, where the idea is to get people in the door and spending money on alcohol, but Boston's bouncers explain that the dress code gives them a measure of control over the crowd. Regulars know the dress code and because they frequent a place, they are less likely to cause problems.
'You want to keep a certain environment,' explains Sherif Hashem, fancy dress clapham an imposing and exceedingly polite manager at Venu. 'You want people who are dressed well who fit the ambience of the place. Ideally, champagne wedding dress you want someone who has exhibited an effort. The dress code acts as a filter.'
This is how the filter works: If a bouncer sees a regular arrive in a pair of dressy (i.e., non-athletic) sneakers, chances are the regular will have no problem getting in. Someone who is not a regular in the same pair of sneakers will have a more difficult time. Likewise, if a member of the Red Sox or Celtics arrives in a pair of sneakersa baseball hat, or Mark Wahlberg shows up wearing a Patriots T-shirt, they will not have a problem gaining entry.
The dress code also rears its head if a bouncer anticipates a customer is going to be trouble. On Saturday night, a clearly intoxicated gentleman stumbled up to the door at Venu wearing sneakers. He was told that sneakers were not allowed. After creating a scene with Hashem, the man eventually left. Meanwhilea sharply-dressed regular wearing sneakers was allowed to enter.


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